From Pizza King to Shaving Savant

The Birth of a Small Business

In 2014, I became an unlikely viral sensation. Reporters from around the world wanted to know about the guy who ate pizza every single day. My story landed me on Good Morning America, CNN, and international headlines, turning me into the so-called “Pizza King.” For a while, the spotlight was bright and surreal — but viral fame is fleeting, and I knew I wanted something deeper, something built with my own two hands.

I walked away from the noise of social media and traded the pizza boxes for wood shavings. In a cold garage workshop on the edge of the woods, I began teaching myself traditional woodworking. Nights were spent turning blocks of exotic wood on a lathe, experimenting with shapes, weight, and balance. It was gritty, hands-on work — the kind where your coffee freezes in the winter, but the fire to create keeps you going.

Out of that raw devotion to craft came a discovery: there was a quiet demand for razors that weren’t cheap plastic throwaways. People wanted objects of permanence, beauty, and meaning. They wanted tools that felt as if they belonged to a different era — one where craftsmanship mattered.

So I founded Imperium Shaving, a brand built on the belief that even the smallest part of your daily routine deserves artistry. Each razor is hand-turned from rare woods and genuine stone, paired with solid metal fittings, and made to last a lifetime. What started in a freezing shed has grown into a razor house of design — part workshop, part art studio, part rebellion against disposable culture.

Today, Imperium razors are collected and gifted around the world — from anniversaries and weddings to Father’s Day mornings. They’re not just grooming tools. They’re heirlooms, made to be displayed with pride and used with ceremony.